The responsible party within the meaning of the data protection laws, in particular the EU General Data Protection Regulation (DSGVO), is:
Digital Trendteam Marketing GmbH
Taunusstraße 59-61
55118 Mainz
Managing Director: Felix Schonarth
Tel: +4915756551109
E-Mail: hello@digital-trendteam.com
(see imprint)
The responsible body is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data (e.g. names, e-mail addresses or similar).
Your data subject rights
You can exercise the following rights at any time using the contact details provided by our data protection officer:
Information about your data stored by us and its processing (Art. 15 DSGVO),
Correction of incorrect personal data (Art. 16 DSGVO),
Deletion of your data stored by us (Art. 17 DSGVO),
Restriction of data processing if we are not yet allowed to delete your data due to legal obligations (Art. 18 DSGVO),
objection to the processing of your data by us (Art. 21 DSGVO) and
Data portability, provided that you have consented to the data processing or have concluded a contract with us (Art. 20 DSGVO).
If you have given us consent, you can revoke it at any time with effect for the future.
You may at any time lodge a complaint with a supervisory authority, e.g. the competent supervisory authority in the federal state of your residence or the authority responsible for us as the controller.
A list of supervisory authorities (for the non-public sector) with address can be found at: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.
Basic
This privacy policy is intended to inform the users of this website about the nature, scope and purpose of the collection and use of personal data by the website operator. We process personal data of the users only in compliance with the relevant data protection provisions in accordance with the principles of data economy and data avoidance. This means that the user’s data will only be processed if a legal permission exists, in particular if the data is necessary for the provision of our contractual services and online services, or is required by law, or if consent has been given.
We take organizational, contractual and technical security measures in accordance with the state of the art to ensure that the provisions of data protection laws are complied with and thus to protect the data processed by us against accidental or intentional manipulation, loss, destruction or against access by unauthorized persons.
If content, tools or other means from other providers (hereinafter collectively referred to as “third party providers”) are used within the scope of this data protection declaration and their named registered office is abroad, it is to be assumed that a transfer of data to the countries in which the third party providers are based takes place. The transfer of data to third countries takes place either on the basis of a legal permission, user consent or special contractual clauses that guarantee a legally required security of the data.
Collection and processing of personal data
The personal data, in addition to the uses expressly mentioned in this Privacy Policy, are processed for the following purposes based on legal authorizations or user consents:
– The provision, execution, maintenance, optimization and safeguarding of our services, services and user services;
– The provision of effective customer service and technical support.
We transmit users’ data to third parties only if this is necessary for billing purposes (e.g. to a payment service provider) or for other purposes if these are necessary to fulfill our contractual obligations to users (e.g. communication of addresses to suppliers).
When contacting us (via contact form or email), the user’s details are stored for the purpose of processing the request and in case follow-up questions arise. Personal data is deleted if it has fulfilled its intended purpose and there are no storage obligations that prevent its deletion.
Nature and purpose of processing:
When you access our website, i.e., when you do not register or otherwise submit information, information of a general nature is automatically collected. This information (server log files) includes, for example, the type of web browser, the operating system used, the domain name of your Internet service provider, your IP address and the like. This is exclusively information that does not allow any conclusions to be drawn about your person.
In particular, they are processed for the following purposes:
Ensuring a smooth connection setup of the website,
Ensuring a smooth use of our website,
evaluation of system security and stability, and
for other administrative purposes.
We do not use your data to draw conclusions about your person. Information of this kind is statistically evaluated by us, if necessary, in order to optimize our website and the technology behind it.
Legal basis:
The processing is carried out in accordance with Art. 6 (1) lit. f DSGVO on the basis of our legitimate interest in improving the stability and functionality of our website.
Recipients:
Recipients of the data may be technical service providers who act as order processors for the operation and maintenance of our website.
Storage period:
The data is deleted as soon as it is no longer required for the purpose for which it was collected. This is generally the case for data used to provide the website when the respective session has ended.
Provision prescribed or required:
The provision of the aforementioned personal data is not required by law or contract. However, without the IP address, the service and functionality of our website is not guaranteed. In addition, individual services and services may not be available or may be limited. For this reason, an objection is excluded.
Cookies
Nature and purpose of processing:
Like many other websites, we also use so-called “cookies”. Cookies are small text files that are transferred from a website server to your hard drive. Through this, we automatically receive certain data such as IP address, browser used, operating system and your connection to the Internet.
Cookies cannot be used to run programs or deliver viruses to a computer. Based on the information contained in cookies, we can facilitate your navigation and enable the correct display of our web pages.
Under no circumstances will the data we collect be passed on to third parties or linked to personal data without your consent.
Of course, you can also view our website without cookies. Internet browsers are regularly set to accept cookies. In general, you can deactivate the use of cookies at any time via your browser settings. Please use the help functions of your Internet browser to find out how to change these settings. Please note that individual functions of our website may not work if you have disabled the use of cookies.
Insofar as these cookies may (also) affect personal data, we will inform you about this in the following sections.
You can delete individual cookies or the entire cookie inventory via your browser settings. In addition, you will receive information and instructions on how to delete these cookies or block their storage in advance. Depending on the provider of your browser, you can find the necessary information under the following links:
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-loeschen-daten-von-websites-entfernen
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Google Chrome: https://support.google.com/accounts/answer/61416?hl=de
Opera: http://www.opera.com/de/help
Safari: https://support.apple.com/kb/PH17191?locale=de_DE&viewlocale=de_DE
Contact form
Nature and purpose of processing:
The data you enter will be stored for the purpose of individual communication with you. For this purpose, it is necessary to provide a valid e-mail address and your name. This is used for the assignment of the request and the subsequent response to the same. The provision of further data is optional.
Legal basis:
The processing of the data entered in the contact form is based on a legitimate interest (Art 6 (1) lit. f DSGVO).
By providing the contact form, we would like to enable you to contact us in an uncomplicated manner. The information you provide will be stored for the purpose of processing the request and for possible follow-up questions.
If you contact us to request a quote, the data entered in the contact form will be processed to carry out pre-contractual measures (Art 6 (1) lit. b DSGVO).
Recipients:
Recipients of the data are, if applicable, order processors.
Storage period:
Data will be deleted no later than 6 months after processing the request.
If a contractual relationship arises, we are subject to the statutory retention periods under the German Commercial Code (HGB) and delete your data after these periods have expired.
Provision mandatory or required:
The provision of your personal data is voluntary. However, we can only process your request if you provide us with your name, e-mail address and the reason for the request.
Use of Google Tag Manager
We occasionally use the Google Tag Manager. The Google Tag Manager does not collect any personal data, but when it is integrated, the IP address of the page visitor is transmitted to Google. The Tag Manager only plays out other components and scripts and does not access data of these played out elements. The elements that are played out are named separately, and you can make individual privacy settings for them, for example by deactivating cookies for these elements.
Use of Google Analytics
Nature and purpose of processing:
This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA (hereinafter: “Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, due to the activation of IP anonymization on these web pages, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.
The purposes of data processing are to evaluate the use of the website and to compile reports on website activities. Based on the use of the website and the Internet, other related services shall then be provided.
Legal basis:
The processing of data is based on the consent of the user (Art. 6 para. 1 lit. a DSGVO).
Recipient:
The recipient of the data is Google as an order processor. For this purpose, we have concluded the corresponding order processing agreement with Google.
Storage period:
The data is deleted as soon as it is no longer required for our recording purposes.
Third-country transfer:
Google processes your data in the USA and has submitted to the EU_US Privacy Shield https://www.privacyshield.gov/EU-US-Framework. We have also entered into standard data protection clauses with Google for the use of Google Analytics.
Provision mandatory or required:
The provision of your personal data is voluntary, based solely on your consent. If you prevent access, this may result in functional restrictions on the website.
Revocation of consent:
You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: Browser Add On to disable Google Analytics.
In addition or as an alternative to the browser add-on, you can prevent tracking by Google Analytics on our pages by clicking this link. This will install an opt-out cookie on your device. This will prevent the collection by Google Analytics for this website and for this browser in the future, as long as the cookie remains installed in your browser.
Profiling:
The Google Analytics tracking tool can be used to evaluate the behavior of visitors to the website and analyze their interests. For this purpose, we create a pseudonymous user profile.
Use of script libraries (Google Webfonts)
Nature and purpose of processing:
In order to display our content correctly and in a graphically appealing manner across browsers, we use “Google Web Fonts” from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter “Google”) on this website to display fonts.
The privacy policy of the library operator Google can be found here: https://www.google.com/policies/privacy/
Legal basis:
The legal basis for the integration of Google Webfonts and the associated data transfer to Google is your consent (Art. 6 para. 1 lit. a DSGVO).
Recipients:
Calling up script libraries or font libraries automatically triggers a connection to the operator of the library. It is theoretically possible – although currently also unclear whether and, if so, for what purposes – that the operator collects Google data in this case.
Storage period:
We do not collect any personal data through the integration of Google Web Fonts.
Further information on Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://www.google.com/policies/privacy/.
Third country transfer:
Google processes your data in the USA and has submitted to the EU_US Privacy Shield https://www.privacyshield.gov/EU-US-Framework.
Provision Mandatory or Required:
The provision of personal data is neither required by law, nor by contract. However, the correct display of standard font content cannot be enabled without it.
Withdrawal of consent:
The JavaScript programming language is regularly used to display the content. You can therefore object to data processing by deactivating the execution of JavaScript in your browser or installing a JavaScript blocker. Please note that this may result in functional restrictions on the website.
Google AdWords
Nature and purpose of processing:
Our website uses Google conversion tracking. The operator of the Google AdWords services is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. If you have reached our website via an ad placed by Google, Google AdWords will set a cookie on your computer. The conversion tracking cookie is set when a user clicks on an ad placed by Google.
If the user visits certain pages of our website and the cookie has not yet expired, we and Google can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies can therefore not be tracked across AdWords customers’ websites. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive information that personally identifies users.
Legal basis:
The legal basis for the integration of Google AdWords and the associated data transfer to Google is your consent (Art. 6 para. 1 lit. a DSGVO).
Recipients:
Every time you visit our website, personal data, including your IP address, is transferred to Google in the USA. This personal data is stored by Google. Google may pass on this personal data collected via the technical process to third parties.
Our company does not contain any information from Google by means of which the data subject could be identified.
Storage period:
These cookies lose their validity after 30 days and are not used for personal identification.
Third country transfer:
Google processes your data in the USA and has submitted to the EU_US Privacy Shield https://www.privacyshield.gov/EU-US-Framework.
Withdrawal of consent:
If you do not wish to participate in tracking, you can refuse the setting of a cookie required for this purpose – for example, by means of a browser setting that generally disables the automatic setting of cookies or by setting your browser to block cookies from the domain “googleleadservices.com”.
Please note that you may not delete the opt-out cookies as long as you do not want any measurement data to be recorded. If you have deleted all your cookies in the browser, you must set the respective opt-out cookie again.
Provision mandatory or required:
The provision of your personal data is voluntary, based solely on your consent. If you prevent access, this may result in functional restrictions on the website.
Use of Google Remarketing
Nature and purpose of the processing:
This website uses the remarketing function of Google Inc. The operator of the Google Remarketing services is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter “Google”).
The function is used to present interest-based advertisements to website visitors within the Google advertising network. A so-called “cookie” is stored in the browser of the website visitor, which makes it possible to recognize the visitor when they visit websites that belong to the Google advertising network. On these pages, the visitor may be presented with advertisements that relate to content that the visitor has previously accessed on websites that use Google’s remarketing function.
Legal basis:
The legal basis for the integration of Google Remarketing and the associated data transfer to Google is your consent (Art. 6 para. 1 lit. a DSGVO).
Recipients:
Every time you visit our website, personal data, including your IP address, is transferred to Google in the USA. This personal data is stored by Google. Google may pass on this personal data collected via the technical process to third parties.
Our company does not contain any information from Google by means of which the data subject could be identified.
Withdrawal of consent:
According to its own information, Google does not collect any personal data during this process. If you nevertheless do not wish to use Google’s remarketing function, you can deactivate it in principle by making the appropriate settings at https://support.google.com/adwordspolicy/answer/143465. Alternatively, you can deactivate the use of cookies for interest-based advertising via the advertising network initiative by following the instructions at http://www.networkadvertising.org/managing/opt_out.asp.
Provision Mandatory or Required:
The provision of your personal data is voluntary, based solely on your consent. If you disable access, this may result in functional restrictions on the website.
Use of Facebook’s visitor access statistics (pixel)
We use the visitor access statistics (remarketing function) “Custom Audiences” of Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland (“Facebook”), also known as Facebook Pixel.
This function allows us to target website visitors with advertising by serving personalized, interest-based Facebook ads to visitors to this website when they visit the Facebook social network. The function is only activated after you have given your permission.
If the function is activated, then a direct connection to a Facebook server is established when you visit this website. This transmits to the Facebook server which of our web pages you have visited. Facebook assigns this information to your personal Facebook user account.
For more information about the collection and use of data by Facebook, about your rights in this regard and options for protecting your privacy, please refer to Facebook’s privacy policy at https://www.facebook.com/about/privacy.
If you do not want Facebook to assign the collected information directly to your Facebook user account, you can deactivate the “Custom Audiences” remarketing function here.
To do so, you must be logged in to Facebook.
Facebook has submitted to the Privacy Shield agreement concluded between the European Union and the USA and has certified itself accordingly.
This means that Facebook undertakes to comply with the standards and regulations of European data protection law. You can find more information about this on this website.
Use of the LinkedIn Insight Tag
We use the retargeting tool as well as the conversion tracking of LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2, Ireland (“LinkedIn”). For this purpose, the LinkedIn Insight Tag is integrated on our website, which enables LinkedIn to collect statistical, pseudonymous data about your visit and use of our website and to provide us with corresponding aggregated statistics on this basis. As a rule, the following information, among other things, is collected:
LinkedIn User ID (Cookie ID)
IP address
Metadata of the website visit, such as browser type, website visited.
In addition, this information is used to be able to show you interest-specific and relevant offers and recommendations after you have informed yourself about certain services, information and offers on the website. The information in this regard is stored in a cookie.
If you want to stop this tracking, you can use the following link: Opt-Out Link.
SSL encryption
To protect the security of your data during transmission, we use state-of-the-art encryption methods (e.g. SSL) via HTTPS.
Changes to our privacy policy
We reserve the right to adapt this data protection statement so that it always complies with the current legal requirements or in order to implement changes to our services in the data protection statement, e.g. when introducing new services. The new privacy policy will then apply to your next visit.
Questions about data protection
If you have any questions about data protection, please write us an e-mail or contact us directly at the above contact address.